Social media sales
for Bridge Drainage

You do not follow a fixed template; you switch between inspiring, informing and activating. That makes the difference — especially in the world of infrastructure projects where trust and expertise carry great weight.

Choose relevant channels

Use LinkedIn for B2B decision-makers, Instagram for inspiring visual communication and YouTube for explanatory videos of bridge projects.

Put sustainable innovation centre stage

Share the story that all our products are climate-resilient and made with recycled plastic. That also resonates with clients who focus on sustainability.

Drive traffic to a single conversion point

Every post or advert must lead to a logical next step, such as an advisory call or brochure download.

• Vary your message: sometimes let a reference project speak, other times have a team member share the story.

• Tap into current themes — drought, flooding, sustainability — to stay relevant.

• Use short, powerful videos: show how quickly our solutions can be integrated without focusing on cost.

• Keep the follow-up personal and proactive after the first interaction.

How to make an impact and receive concrete enquiries.

Want to turn social media into a serious sales driver? In practice, Bridge Drainage focuses on simplicity and consistency. What stands out: companies are sometimes too technical, forget the human face or repeat the same message over and over. That can definitely be different.

Be approachable

Ensure a mix of professional project images and accessible, human content. So not only rich renderings but also photos of the team in the field or an employee sharing a success moment.

Provide direct value

Post tips about regulations, ease of maintenance and innovative materials. For example, share practical checklists for municipalities or contractors — “five things to consider for bridge drainage”. No endless sales pitch, just genuinely useful insights.

Timing and interaction

Regularity is more important than volume. It is better to post one strong update per week, always with a clear call to action. Respond to questions within a few hours; speed is appreciated.

• Use stories and short polls to start easy interactions

• Alternate between reference cases, product news, tips and team updates

• Deploy WhatsApp as a channel — quick questions, quick answers, a trusted tool for the target group

• Do not forget humour. A subtle wink (“Flooding? Not with us!”) sticks

Where are the pitfalls and how do you avoid them?

Using social media for sales in the infrastructure sector is a craft in itself. You are not selling an impulse purchase but something that will last for years — with environmental and safety impact included.

Plenty of broadcasting, but how much dialogue?

Many companies keep broadcasting, broadcasting, broadcasting. But no one wants followers who just watch passively. It is all about engagement: start small conversations and scale them up. Dare to invite someone actively for a (digital) coffee — it works.

Exaggeration is a no-go

Too often you see superlatives (“revolutionary”, “unique”), whereas clarity wins. Focus on the power of practice: share honestly what works — and especially what does not. People remember it when you are open about a learning point or setback; it feels human.

Back to basics

The core question: what problem do you solve up front? In your content, prompt contact straight away by stating clearly: “Facing this challenge? Give us a call, we are happy to help.” That low threshold is what B2B sales is all about, especially with public clients.

• Monitor interactions on socials closely and learn what resonates

• Keep the barrier to contact low

• Align your story with current sector discussions: drought, circularity, sustainability

• Keep experimenting with formats, such as short Q&A videos